Actionable insights that answer
big PR questions.
Our PR solution offers unparalleled insights based on the world's most valuable earned media. With our product suite, you can quickly gain clarity on the topics shaping emerging narratives. This empowers you to understand emerging trends and align your strategy with prevailing sentiments.
Corporate Narrative Planning
Identify dominant narratives. Shape your story with powerful, industry-backed insights.
Stop reacting to the news cycle. Harch AI identifies the dominant narratives forming around your company, your competitors, and your industry — so you can shape the story before it shapes you. Our HarchIQ engine detects emerging narratives in real-time across 30+ Moroccan and African media sources, in French, Arabic, and English.
Reputational Threat Sensing
Spot reputational risks ahead of time. Be proactive, not reactive.
Don't wait for a crisis to erupt. Harch AI scans 30+ media sources 24/7 and detects emerging threats before they escalate. With 32 risk event categories (geopolitical, operational, financial, environmental, legal, consumer, technology) and Frequency × Impact × Velocity scoring, you'll know which risks are rising — and what to do about them.
Benchmarking & Measurement
Compare, assess, and align your reputation with top-tier industry players.
You can't improve what you can't compare. Harch AI benchmarks your reputation against your top 5 competitors across 10+ metrics — share of voice, sentiment gap, AI visibility gap, narrative strength, and more. The Harch 100 ranking shows where you stand among Morocco's most reputable companies, updated monthly.
Media Monitoring
Evaluate and optimize your media campaigns, backed by quantifiable metrics.
Real-time media monitoring across 30+ Moroccan and African sources, with trilingual sentiment analysis (FR · AR · EN). Every article is analyzed at the entity level — not just keyword mentions — so you know exactly what's being said about you, by whom, and how it's being received.
When reputation is the biggest driver behind decisions, business leaders turn to Comms.
85% of C-suite leaders prioritize reputation over profit margin when making decisions. Comms leaders can flex their strategic muscle by taking advantage of AI tools that make sense of vast volumes of data — and subsequently act as advisors to the C-suite.
Ready to put reputation first?
Request a personalized demo and see how Harch AI can transform your comms team from tactical delivery to strategic influence.
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