Morocco's most-talked about companies ranked by AI-powered reputation intelligence. Unlike surveys, the Harch 100 uses big data and HarchIQ to benchmark corporations on hundreds of topics—from R&D to M&A—across 30+ media sources and 4 AI engines.
20
Companies ranked
expanding to 100
2,546
Articles analyzed
top 20 companies
30+
Media sources
FR · AR · EN
4
AI engines
ChatGPT · Perplexity · Gemini · Claude
Three pillars of reputation
What drives the narrative.
▸ Active view
Innovation
Collaborations, Products & services, Technology
Pillar
Performance
Governance, Growth, Operations
Pillar
Purpose
CSR, Culture, Sustainability
1
1Rank #1
OCP Group
Mining & Phosphates
91
Reputation Score
▲ +2
● Innovation 48%● Performance 35%● Purpose 17%
31%
Share of voice
342
Articles
2
2Rank #2
Attijariwafa Bank
Banking
84
Reputation Score
▼ -1
● Innovation 35%● Performance 41%● Purpose 24%
27%
Share of voice
287
Articles
3
3Rank #3
Maroc Telecom
Telecommunications
79
Reputation Score
▲ +2
● Innovation 52%● Performance 30%● Purpose 18%
24%
Share of voice
245
Articles
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Showing 20 of 20 companies · Click a row to expand details
#
Company
Sector
Score
Innov.
Perf.
Purpose
SoC
Trend
Risk
1
OCP Group▾
Mining & Phosphates
91
8848%
9435%
7917%
31%
▲ +2
moderate
Quarterly trend (FY 2026)
85
Q1
87
Q2
89
Q3
91
Q4
Innovation
88
48% of narrative
Performance
94
35% of narrative
Purpose
79
17% of narrative
Key Themes Score
Technology
Innovation
89
▲ 8
Growth
Performance
95
▲ 5
Sustainability
Purpose
81
▲ 12
Operations
Performance
92
▲ 3
CSR
Purpose
78
▲ 6
Risk Profile · 7 Dimensions (0–100)
OCP Group
Avg Risk
60
Top Exposure
Environmental
80/100
Geopolitical
58
Operational
75
Financial
52
Environmental
80
Legal
60
Consumer
50
Technology
48
2
Attijariwafa Bank▸
Banking
84
7935%
8941%
7624%
27%
▼ -1
moderate
3
Maroc Telecom▸
Telecommunications
79
8252%
8130%
7018%
24%
▲ +2
low
4
Royal Air Maroc▸
Aviation
76
7228%
8147%
7325%
19%
▼ -2
elevated
5
Inwi▸
Telecommunications
74
8156%
7527%
6817%
18%
▲ +2
low
6
Bank of Africa▸
Banking
72
7638%
7840%
7122%
22%
▲ +1
moderate
7
CIH Bank▸
Banking
68
7142%
7338%
6520%
14%
▼ -2
moderate
8
Managem▸
Mining
66
6831%
7244%
6225%
12%
▲ +2
elevated
9
LesieurCristal▸
Agro-industry
64
6226%
6846%
6428%
10%
▼ -1
low
10
Cosumar▸
Sugar
62
6023%
6648%
6329%
9%
▲ +2
low
11
Label'Vie▸
Retail
59
6130%
6342%
5828%
8%
▲ +1
low
12
Marjane▸
Retail
57
5828%
6144%
5528%
14%
▼ -2
elevated
13
Lydec▸
Utilities
55
5632%
5841%
5427%
11%
▲ +2
elevated
14
Risma▸
Hospitality
53
5225%
5647%
5128%
7%
▼ -1
moderate
15
Disway▸
IT Distribution
51
5445%
5333%
4822%
5%
▲ +1
low
16
Stokvis Nord Afrique▸
Industrial
49
4822%
5250%
4628%
4%
▲ +1
low
17
Sonasid▸
Steel
47
4621%
5049%
4430%
5%
▼ -2
elevated
18
Maghreb Oxygene▸
Industrial Gas
45
4630%
4842%
4228%
3%
▲ +1
low
19
LafargeHolcim Maroc▸
Cement
43
4424%
4646%
4030%
7%
▼ -2
elevated
20
Total Maroc▸
Energy
41
4226%
4444%
3830%
6%
▼ -1
high
Methodology — How we rank
1. Data Collection
30+ Moroccan & African media sources (FR/AR/EN), Google News aggregation, 4 AI engines (ChatGPT, Perplexity, Gemini, Claude).
2. Pillar Extraction
HarchIQ identifies which articles discuss Innovation, Performance, or Purpose — and the specific themes within each.
3. Sentiment Scoring
Entity-level sentiment analysis in 3 languages. Positive coverage boosts pillar scores; negative coverage drags them down.
4. Composite Score
Overall reputation score = 40% media sentiment, 30% AI visibility, 20% volume, 10% source authority. Pillar weights show narrative composition.
Data FY 2026 · Updated monthly · No surveys — pure data-driven ranking · Corporations ranked, not brands
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