HARCHAtelier
HARCH 100 · FY 2026 · Live Data

The Harch 100 Global
Reputation Ranking.

Morocco's most-talked about companies ranked by AI-powered reputation intelligence. Unlike surveys, the Harch 100 uses big data and HarchIQ to benchmark corporations on hundreds of topics—from R&D to M&A—across 30+ media sources and 4 AI engines.

100
Companies ranked
across 17 sectors
12,847
Articles analyzed
FY 2026 to date
30+
Media sources
FR · AR · EN
4
AI engines
ChatGPT · Perplexity · Gemini · Claude
Three pillars of reputation

What drives the narrative.

▸ Active view
Innovation
Collaborations, Products & services, Technology
Pillar
Performance
Governance, Growth, Operations
Pillar
Purpose
CSR, Culture, Sustainability
1
1Rank #1

OCP Group

Mining & Phosphates
91
Reputation Score
▲ +2
● Innovation 48%● Performance 35%● Purpose 17%
31%
Share of voice
342
Articles
2
2Rank #2

Attijariwafa Bank

Banking
84
Reputation Score
▼ -1
● Innovation 35%● Performance 41%● Purpose 24%
27%
Share of voice
287
Articles
3
3Rank #3

Maroc Telecom

Telecommunications
79
Reputation Score
▲ +2
● Innovation 52%● Performance 30%● Purpose 18%
24%
Share of voice
245
Articles
Showing 20 of 20 companies · Click a row to expand details
#CompanySectorScoreInnov.Perf.PurposeSoCTrendRisk
1
OCP Group▾
Mining & Phosphates91
8848%
9435%
7917%
31%▲ +2moderate
Quarterly trend (FY 2026)
85
Q1
87
Q2
89
Q3
91
Q4
Innovation
88
48% of narrative
Performance
94
35% of narrative
Purpose
79
17% of narrative
Key Themes Score
Technology
Innovation
89
▲ 8
Growth
Performance
95
▲ 5
Sustainability
Purpose
81
▲ 12
Operations
Performance
92
▲ 3
CSR
Purpose
78
▲ 6
2
Attijariwafa Bank▸
Banking84
7935%
8941%
7624%
27%▼ -1moderate
3
Maroc Telecom▸
Telecommunications79
8252%
8130%
7018%
24%▲ +2low
4
Royal Air Maroc▸
Aviation76
7228%
8147%
7325%
19%▼ -2elevated
5
Inwi▸
Telecommunications74
8156%
7527%
6817%
18%▲ +2low
6
Bank of Africa▸
Banking72
7638%
7840%
7122%
22%▲ +1moderate
7
CIH Bank▸
Banking68
7142%
7338%
6520%
14%▼ -2moderate
8
Managem▸
Mining66
6831%
7244%
6225%
12%▲ +2elevated
9
LesieurCristal▸
Agro-industry64
6226%
6846%
6428%
10%▼ -1low
10
Cosumar▸
Sugar62
6023%
6648%
6329%
9%▲ +2low
11
Label'Vie▸
Retail59
6130%
6342%
5828%
8%▲ +1low
12
Marjane▸
Retail57
5828%
6144%
5528%
14%▼ -2elevated
13
Lydec▸
Utilities55
5632%
5841%
5427%
11%▲ +2elevated
14
Risma▸
Hospitality53
5225%
5647%
5128%
7%▼ -1moderate
15
Disway▸
IT Distribution51
5445%
5333%
4822%
5%▲ +1low
16
Stokvis Nord Afrique▸
Industrial49
4822%
5250%
4628%
4%▲ +1low
17
Sonasid▸
Steel47
4621%
5049%
4430%
5%▼ -2elevated
18
Maghreb Oxygene▸
Industrial Gas45
4630%
4842%
4228%
3%▲ +1low
19
LafargeHolcim Maroc▸
Cement43
4424%
4646%
4030%
7%▼ -2elevated
20
Total Maroc▸
Energy41
4226%
4444%
3830%
6%▼ -1high
Methodology — How we rank
1. Data Collection
30+ Moroccan & African media sources (FR/AR/EN), Google News aggregation, 4 AI engines (ChatGPT, Perplexity, Gemini, Claude).
2. Pillar Extraction
HarchIQ identifies which articles discuss Innovation, Performance, or Purpose — and the specific themes within each.
3. Sentiment Scoring
Entity-level sentiment analysis in 3 languages. Positive coverage boosts pillar scores; negative coverage drags them down.
4. Composite Score
Overall reputation score = 40% media sentiment, 30% AI visibility, 20% volume, 10% source authority. Pillar weights show narrative composition.
Data FY 2026 · Updated monthly · No surveys — pure data-driven ranking · Corporations ranked, not brands
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