Authored by senior analysts at Harch AI using our technology to gather insights on the main and sometimes more surprising news stories and trends in Moroccan and African corporate media in 2026.
It comes as no surprise that banking digital transformation is the top trend of 2026 by some margin, with over 12,800 pieces of coverage. This amounted to almost the same amount of coverage of all the other trends combined.
We analyzed how Innovation, Performance, and Purpose pillars are weighted in each industry's narrative — and which themes dominate each pillar.
OCP Group's $1.2B green ammonia plant in Jorf Lasfar generated over 842 articles in Q2 2026, with 89% positive sentiment. The project positions OCP as a global leader in sustainable fertilizer production and reinforces Morocco's role in global food security.
Bank of Africa's Lagos office opening in July 2026 generated 386 articles across African business media. The expansion narrative scored 78/100 in strength, with sentiment at +0.75 (strongly positive). However, labor disputes and a MAD 2.5M compliance fine created countervailing negative coverage.
Inwi's 5G rollout in Casablanca and Rabat generated 234 articles with 84% positive sentiment — the highest of any Moroccan telco. The operator's 'digital inclusion' narrative resonated strongly with media, contrasting with Maroc Telecom's more mixed coverage on the same topic.
40 pages of analysis covering 10 trends, 6 industries, 20 company spotlights, and 5 emerging risks for 2027.
Download full report (PDF, 40 pages) →