Four pillars of reputation intelligence.
Most reputation tools were built for American brands on English media. We built Harch Atelier for the francophone and African reality — Arabic sources, French business press, and AI engines your customers actually use.
Media Monitoring
We track 30+ Moroccan & African media sources — Le Matin, L'Économiste, Hespress, TelQuel, Médias24, Aujourd'hui Le Maroc and more — 24/7.
AI Visibility
See what ChatGPT, Perplexity, Gemini, and Claude say about your brand. Track your rank on the prompts that matter to your customers.
Sentiment Analysis
GLM-4 analyzes every mention in French, Arabic & English. Get positive / neutral / negative breakdowns per entity, topic, and source.
Crisis Alerts
When negative sentiment spikes on a topic, you get a WhatsApp alert within 5 minutes — before it becomes a crisis.
Your morning briefing, on WhatsApp.
Every morning at 7:00, you receive a structured digest of what was said about your brand in the last 24 hours — media, social, and AI engines. No app to open. No dashboard to check. Just open WhatsApp.
One dashboard. Every signal that matters.
Media monitoring, sentiment trends, competitor benchmarking, AI visibility, and crisis alerts — all in one place. Built for comms directors and CEOs who need the full picture in 60 seconds.
Morocco’s most reputable companies.
Updated monthly. The HARCH 100 ranks Moroccan companies by reputation score — a composite of media sentiment, social mention volume, AI visibility, and share of voice. Here are the top 10 for July 2026.
Three steps. Zero noise.
From a media mention to your WhatsApp in under 5 minutes. Here’s the pipeline that powers Harch Atelier.
We monitor
30+ Moroccan & African media sources, social platforms, and 8 AI engines — scanned 24/7 in French, Arabic & English.
AI analyzes
GLM-4 processes every mention — sentiment classification, topic extraction, trend detection, and crisis scoring. All in real-time.
You receive
Daily WhatsApp digest at 7:00. Live dashboard with full drill-down. Monthly PDF report. Real-time alerts when sentiment shifts.
Pricing that scales with your reputation.
All plans include a 14-day free trial. No credit card required. Prices in MAD (Moroccan Dirham). Cancel anytime.
For solo comms directors who need the essentials.
Start free trialFor comms teams who need the full picture, daily.
Start free trialFor groups & institutions with analyst needs.
Talk to usA board-ready PDF, every month.
On the 1st of every month, you receive a 12-page reputation report in your inbox. Executive summary, sentiment trends, competitor benchmark, top topics, AI visibility — formatted for your CEO and your board.
Get your free reputation audit.
We’ll scan 30+ media sources and 8 AI engines for your brand, then send you a one-page reputation snapshot within 48 hours. No commitment, no credit card.