It has never been more important for Comms leaders to make the right decisions and make them confidently. But there has never been more information to consider. Harch AI augments your decision-making by making sense of vast volumes of data — surfacing the insights, warnings, and opportunities you need, before you have to ask.
Decision making is more complex than ever. The volume and velocity of changing data, coupled with growing pressure to understand perception, reputation, opportunity, and risk, means traditional comms tools are stuck.
Issues remain unsolved. Decisions are based on gut feeling. Comms teams are overwhelmingly engaged in tactical delivery, not strategic influence.
The CIPR's State of the Profession report echoes that frustration: despite calls for PR professionals to shift away from tactics towards strategic influence, practitioners are still stuck in tactical delivery.
More than 85% of C-suite leaders said reputation was a bigger priority than margin when making decisions for their business.
This represents a huge opportunity for Comms leaders to capitalize on the alignment of comms activities and business objectives — and respond to the growing need to take on a more strategic role.
HarchIQ is the scalable, trainable intelligence at the heart of Harch AI. It reads over 5 million documents a day, identifies concepts from concrete entities to notional topics, sentiment and relationships, and links that information to its underlying knowledge graph. It surfaces critical media intelligence in real-time.
A Big 4 audit firm created a trust score using Harch AI, to identify the connections between organizations and defined pillars of trust in order to indicate the trustworthiness of a business in key areas according to different stakeholder groups. Armed with the right knowledge, their clients are better able to allocate resources required to protect and build trust in accordance with their enterprise strategy.
The world is changing immeasurably. Tomorrow's Comms leaders need to adapt and evolve. Harnessing AI to make sense of data and indicate actionable insights will open the door for Comms teams to elevate their standing, drive crucial trust in their brand, and power long-term sustainable value for the business.
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