HARCHAtelier
Customers · Case studies

Trusted by Comms leaders
across Morocco & Africa.

From top-3 Moroccan banks to pan-African telcos and government agencies, Harch AI powers reputation intelligence for organizations that take perception seriously.

12+
enterprise customers
4
industries served
4
African markets
92%
renewal rate
Industries we serve
BankingTelecommunicationsMining & PhosphatesAviationRetailEnergyPublic SectorHospitalityCementAgro-industry
Case studies

Real customers. Real results.

Case 01 · Banking

Top 3 Moroccan Bank

Engagement: 6 months
Challenge

The bank's communications team was spending 40+ hours per week manually tracking media coverage across French, Arabic, and English sources. They had no way to detect emerging negative narratives before they escalated, and couldn't benchmark their reputation against the 7 other major Moroccan banks.

Solution

We deployed Harch AI's Reputation Intelligence Platform with daily WhatsApp digests, real-time crisis alerts, and monthly board-ready PDF reports. HarchIQ was trained on the bank's specific competitors, key spokespeople, and strategic priorities.

Results
40h/week
Time saved
12 in 6 months
Crisis alerts
+18 pts
Sentiment improvement
3→4 engines
AI visibility

Harch AI's reporting doesn't just help us understand current conditions — it illuminates our path forward. Their insights have directly influenced the direction of our communications strategy.

Director of Communications
Moroccan Financial Institution
Case 02 · Telecommunications

Pan-African Telco Operator

Engagement: 8 months
Challenge

Operating across 4 African markets, this telco needed to monitor reputation in French, English, Arabic, and Portuguese simultaneously. Their existing tool only covered English-language international media, missing 80% of local market coverage.

Solution

Harch AI's trilingual engine was deployed across all 4 markets with local media sources per country. The Risk Tracker dashboard gave them real-time visibility into operational risks (cyber, outages, labor disputes) per market.

Results
4 countries
Markets monitored
30+ added
Media sources
+72 hours
Risk detection lead time
-22%
Negative sentiment drop

After 20+ years of ill-thought-through PR reports put in front of executives, we finally have a reporting mechanism with Harch AI that's seen as truly strategic across the business.

Global Head of External Communications
African Holdings Group
Case 03 · Mining & Phosphates

Moroccan Mining Leader

Engagement: 12 months
Challenge

As a major player in phosphate extraction, this company faced rising ESG scrutiny from international investors. They needed to track sustainability narratives, regulatory changes, and operational accident risks in real-time across 5 languages.

Solution

We deployed the full Harch AI suite with focus on Environmental and Legal risk categories. The Harch 100 ranking showed them where they stood vs industry peers, and quarterly Insight Reports gave their investor relations team board-ready ESG perception analysis.

Results
+34 pts
ESG sentiment
5 incidents prevented
Risk mitigation
ESG rating upgrade
Investor confidence
#1 in sector
Harch 100 rank

We considered a number of platforms for media monitoring, but Harch AI stood out to us as being dynamic, forward-thinking, and keen to offer us a package that would best suit our needs.

Communications Lead
International Mining Company
Case 04 · Public Sector

African Government Agency

Engagement: 4 months
Challenge

A government agency needed to monitor public perception of a major national policy rollout. They required daily sentiment tracking across all Moroccan media, with the ability to detect regional variations and emerging opposition narratives.

Solution

Harch AI's platform was configured to track policy-related keywords, key spokespeople, and 6 specific narrative themes. Real-time alerts were set up for sentiment shifts >10% in 24h. Weekly executive briefings were distributed to 40+ senior officials.

Results
40+
Officials briefed
Tracked daily
Policy sentiment
6 themes
Narratives detected
-65%
Response time

Harch AI allows us to give decision-makers early warning of public sentiment shifts. We help them plan an efficient response, and in that way provide them with a unique, impactful service.

Senior Advisor
Government Communications
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