Three steps. No black box.
Most reputation tools sell you a magic score. We show you the pipeline. Every insight we deliver can be traced back to a source article, an AI response, and a sentiment score with its confidence interval.
Monitor
30+ sources media, 8 moteurs IA, 3 langues. Crawl continu, RSS, APIs, scraping éthique.
Analyze
Détection d'entités, sentiment, sujets, langue. Classification multi-axes par HarchIQ.
Deliver
Daily digest 7h, alertes crise <5min, dashboard live, rapport mensuel PDF.
From raw article to WhatsApp alert.
The full data pipeline. Every box is a process, every arrow is a data flow. Latency targets are shown on each transition.
Monitor — we never miss a mention.
We crawl 30+ Moroccan and African media sources every 60 seconds. RSS, APIs, and ethical scraping. We also query 8 AI engines every hour to see what they say about you on the prompts that matter.
Analyze — every word, every mention, classified.
Each article goes through three NLP stages: entity extraction (NER) to detect which company / person / product is mentioned, sentiment classification via HarchIQ in French, Arabic, and English, and topic modeling (BERTopic) to cluster themes over time.
{
"article_id": "hes_3489",
"source": "hespress.com",
"entities": ["Bank of Africa", "BMCE"],
"sentiment": -0.61,
"sentiment_label": "negative",
"confidence": 0.92,
"topic": "frais_bancaires",
"language": "fr",
"alert": true
}Deliver — insights where you already are.
No new app to install, no dashboard you have to remember to check. Insights land in WhatsApp, in your dashboard, and in your inbox as a monthly PDF.
WhatsApp digest
Every morning at 7:00 — yesterday's mentions, sentiment score, top topics, and any crisis alerts.
Live dashboard
Full historical view — 30 / 90 / 365 days. Drill into any article, any topic, any source. Export to CSV.
Monthly PDF report
12-page board-ready report — reputation score, top risks, competitor benchmark, recommended actions.
From publication to your inbox — in 5 minutes.
Here is what happens when a negative article about your brand is published on Hespress at 12:42. Every stage is timestamped and logged. You can audit the full trail.
What a real analysis record looks like.
Four real mentions of Bank of Africa, classified by our pipeline. This is what you see in your dashboard every morning.
What we monitor, in numbers.
A complete picture requires complete coverage. Here is the full list of what our pipeline touches every day.