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Checking whether your business appears in ChatGPT answers is straightforward but must be done carefully to avoid skewed results. The simplest method is to open ChatGPT (with web search enabled) and ask a panel of 30–50 category-relevant questions, then record whether your brand is named in each generated answer. The questions should mirror the actual queries your prospects use — a mix of "what is the best [category] in [city]" questions, "who are the top [category] providers" questions, and direct feature-comparison questions. There are five pitfalls to avoid. First, ChatGPT personalizes answers based on conversation history, so always test in a fresh incognito-style chat with no prior context. Second, ChatGPT retrieves live web results, so the answer changes day to day — record the date of each test. Third, ChatGPT sometimes refuses to recommend specific brands for legal or safety reasons, so frame the query as "what are the options for" rather than "what is the best." Fourth, ChatGPT defaults to US-English results, so for non-US markets explicitly add the country or city to the query. Fifth, a single test is statistically noisy — run the same query three times on three different days and take the median. For a more rigorous check, Harch Atelier runs a 200-query test panel across ChatGPT, Perplexity, Google AI Overviews, and Claude, generates a citation-share score broken down by engine and query cluster, and delivers the result as a free five-minute audit. To request the free audit and see exactly how often ChatGPT, Perplexity, Google AI Overviews, and Claude currently cite your business, book it at /subsidiaries/atelier.